No SEO Strategy? Watch This | @TargetedSEO Podcast | Episode 8

What does a proper SEO strategy actually include? In this episode, Ben Sisson, Director and Co-Founder of ‪@TargetedSEO‬, is joined by Caroline, SEO Strategist, to explain why SEO should never be treated as random activity on a website. A strong SEO strategy looks at the full picture. That includes technical foundations, on-page SEO, content, website design, user experience, conversion rate optimisation, reporting and long-term business goals. Ben and Caroline explain why an SEO audit is often the best place to start, especially if a website looks good on the surface but has technical issues, thin content, weak page structure, missing tracking or poor visibility in search. They also discuss why content audits are so important for established websites. If a website has built up a large amount of content over time, some pages may need refreshing, improving, consolidating or reworking to better match search intent and modern AI search behaviour. The episode covers how Targeted SEO uses tools like Google Search Console, Google Analytics, SE Ranking, SE Visible, Screaming Frog, Surfer SEO and Microsoft Clarity to understand how websites are performing and where improvements can be made. Caroline also explains how SEO strategy is evolving as search moves beyond traditional keywords. Prompts, AI search, brand visibility, content quality, expert insight and conversion journeys all need to be considered. This episode is useful for business owners, marketing managers and SEOs who want to understand what goes into a proper SEO strategy and why successful SEO needs more than just publishing content or making a few technical changes. Chapters: 00:00 Introduction to SEO strategy 01:15 What is an SEO strategy? 03:00 Why technical foundations matter 05:00 Why an SEO audit is the best starting point 07:30 How content audits support SEO strategy 10:45 Thin content, duplicate content and cannibalisation 13:20 How Targeted SEO creates content strategies 17:30 Why good content takes time and expertise 20:00 Quarterly SEO strategies and long-term planning 23:00 Why CRO matters in SEO strategy 25:00 Tracking user behaviour with Microsoft Clarity 26:30 Final thoughts on SEO strategy SEO is not just about rankings. It is about understanding what the business needs, what the website is doing, what users are searching for and how to turn visibility into meaningful enquiries or sales. Learn more about Targeted SEO: https://targetedseo.co.uk/services/se... Subscribe to the Targeted SEO channel for practical advice on SEO strategy, content, technical SEO, AI search, website performance and digital marketing. 🚀 About Targeted SEO: Targeted SEO is a UK-based SEO agency focused on turning websites into consistent lead generation assets. We work with service-based businesses and growing companies that want more than just rankings and traffic. Our approach combines SEO strategy, website performance, and conversion-focused content to drive real commercial results. Everything we do is built around long-term growth, not quick wins, shortcuts, or vanity metrics. 🔗 Follow Targeted SEO: Website: https://targetedseo.co.uk/ YouTube:    / @targetedseo   LinkedIn:   / targetedseouk   TikTok:   / targeted.seo   Instagram:   / targetedseo.co.uk   #TargetedSEO #SEO #SEOStrategy #SEOAudit #TechnicalSEO #ContentStrategy #ContentAudit #CRO #AISEO #DigitalMarketing #OrganicSearch