How We Built a €1.15M Online Course Business

In 2025, one of our courses generated €1.15 million in sales. This is the story of the decisions and systems behind it. Before that result, there were products that did not sell, years of trial and error, and an online business that still depended on my time. In this film, I share the journey Sami and I went through to turn our expertise into a product people wanted and build a customer journey around it. You’ll see why demand matters before you build, how a product becomes a reusable asset, and why attention, follow-up, and marketing payback all have to fit together. If you have experience to share, a product that is not selling consistently, or a business that still depends on you doing everything, this will help you think through your next step. On the Breakthrough Call, we’ll look at your current stage and whether our support is a fit for what you want to build. I’m Victor Jansson, co-founder of MentorMind. I share how to turn your expertise into digital products and build a business that depends less on your time.