Modi At 76: Ads, Aura And Unlimited Bhakti | TV Newsance 352

Your bi-weekly dose of everything that passes for news on Indian television. This week, the biggest event of the year has hit the godiverse: Modi ji has turned 76. Naturally, the celebrations will last an entire month, as the BJP has launched a month-long campaign, “Seva Sankalp Abhiyan,” because, well… why not? This campaign will witness reels, painting competitions, giant human rangolis and even a clean Yamuna. Turns out, the river wasn’t dirty. It was just waiting for the PM’s birthday! But Modi ji has a bigger mission this year: winning over Gen Z with “aura”, “OG”, “flex” and GRWM videos. Bad news for WhatsApp uncles who spent years dutifully forwarding propaganda texts, only to be quietly dispatched to the Margdarshak Mandal. BJP ministers, meanwhile, have discovered the viral ’80s trend. So we devised a little game of our own: can you tell which decade India’s most unbelievable headlines belong to? Watch the full episode to participate in the quiz. The answer may ruin the nostalgia. Then there’s the godi media, which marked the birthday with tributes, songs and competitive levels of devotion. Newspapers turned into greeting cards, anchors queued up with wishes, and one birthday somehow produced more advertising than journalism. And because we’ve just celebrated Modi ji’s birthday, we have a few offers of our own. First, to mark Mr. Modi turning 76, we’re unlocking a special Newsance discount for the first 76 subscribers: https://pages.razorpay.com/pl_Tccp6Jr... Second, we're offering 25% off our 25 Years of Modi Governance Hamper — packed with Newslaundry favourites for our favourites; the Dimagi Naxals: https://pages.razorpay.com/pl_TccSOpQ... Third, if you’re already a Newslaundry subscriber, you can get 14% off individual merchandise: https://pages.razorpay.com/pl_TccdgCI... Pick your poison, and support independent journalism while you’re at it. Join the NL-TNM Book Club: https://www.newslaundry.com/book-club Join us on WhatsApp: https://whatsapp.com/channel/0029Va61... Download the accessible Newslaundry app: https://www.newslaundry.com/download-app Follow and engage with us on social media: Facebook:   / newslaundry   Twitter:   / newslaundry   Instagram:   / newslaundry