Les Craft: Client-First Growth, Finding Your Niche & Defining Success | Built Here

What happens when you build a business around the client instead of the transaction? In this full episode of Built Here, Les Craft shares lessons from his path into business and the principles that shaped the way he serves clients and grows a company. We talk about why creating raving fans can be more powerful than chasing the next sale, why specialization can become a competitive advantage, what happens when a business deal falls apart, the gap between big entrepreneurial dreams and real-world execution, and why chasing money alone can leave you dissatisfied. Les also shares part of the personal journey that brought him from college basketball to St. Petersburg—and the unexpected turns that helped shape what came next. This isn't a conversation about overnight success. It's about the decisions, relationships, setbacks and values that build a business over time. WATCH THE FULL CONVERSATION and join us in the comments: Which lesson resonates most with you—putting the client first, creating raving fans, finding your niche, learning from setbacks, or defining success beyond money? Built Here shares the stories behind founders, business owners and leaders—the choices they made, the lessons they learned and the purpose behind what they built. Are you a founder or business owner with a story worth telling? Built Here gives business leaders a platform to share what they built, what they learned, and why it matters. Contact 7P Productions to be considered as a future guest. #BuiltHerePodcast #LesCraft #entrepreneurship #businessgrowth #customerexperience #founderstory #tampabay #stpetersburgflorida FOLLOW US ON SOCIALS FaceBook -   / 7pproductions   Instagram -   / 7pproductions   TikTok - https://www.tiktok.com/search?q=7ppro... LinkedIn -   / dashboard   Product Video #productvideos #liveshopping #socialcommerce #videomarketing