How to Set & Manage Target ROAS & Target CPA for MAX RESULTS (Google Ads)

If you're running Target ROAS or Target CPA campaigns but struggling with inconsistent spending, poor results, or just not knowing how to set and manage your targets — this video is for you. I'll walk you through the exact framework we use at ROImonks to set and manage bidding targets in real client accounts — from setting your first target the right way, to managing it over time without constantly resetting the algorithm. Leave your questions in the comments. Don't forget to like and subscribe for more Google Ads value! I do all the filming and editing myself and videos like this one take a ton of work, so your support means the world to me! ⏱️ Timestamps: 0:00 Intro 0:53 Target ROAS & Target CPA fundamentals 2:36 Initially adding a target to your campaign 6:09 The learning period 7:03 How do you manage your target over time? 8:18 How Google makes spending decisions 14:53 Best practices for Target ROAS / Target CPA 📚 Related videos:    • Google Ads Bidding Strategies Explained      • BEST Google Ads Campaign Structure in 2026...      • “Limited by Budget” on Google Ads – What t...   📂 Free Resources: 1️⃣ My Top 10 Irresistible Google Ads Headlines: https://www.advantageroas.com/top-10-... 2️⃣ Search Campaign Optimization Reference Guide: https://advantageroas.com/search-camp... 3️⃣ Google Shopping (Merchant Center) Feed Optimization Checklist: https://advantageroas.com/feed-optimi... 4️⃣ Search Ads Split-Test Tracker Template: https://advantageroas.com/search-spli... 5️⃣ Competitor Research Template: https://advantageroas.com/competitor-... 🙏 Thanks to ROImonks for helping with this video. Check them out here: https://roimonks.com/   / roimonks     / roimonks   📅 Interested in 1:1 consultation with me personally? Book it here: https://pensight.com/x/googleadsnerd ☕ If you just want to buy me a coffee, you can do it here: https://buymeacoffee.com/googleadsnerd 📷 Find me on Instagram:   / adsnerd   #googleads #targetroas #targetcpa #googleadsbidding