#63 Throxy: The outbound company that ignored LinkedIn completely | Arnau Ayerbe

Episode 63 with Arnau Ayerbe, Co-Founder at throxy. Arnau Ayerbe left JP Morgan at 23 to build Throxy — an outbound company that ignores LinkedIn completely and sells into manufacturing, logistics, and construction using AI agents and human cold-callers. They just raised 6.2 million from Base10 after going through YC. Today we're getting into the contrarian bets, the co-founder dynamics of building with your best friend since age 14, and why he thinks SaaS is already dead. Key Discussion Points: 🔥 How AI is revolutionizing sales processes and what it means for the future of sales teams 🤖 The surprising benefits of taking a contrarian approach to sales and marketing 📈 The importance of human capital in delivering results and driving revenue growth 🚀 The challenges of scaling a startup and finding top-tier talent to drive innovation 🌎 How location and hiring practices can impact the success of a sales development representative team 💡 The need for a service-oriented approach to sales and the benefits of performance-based pricing Timecodes: 0:00 - Introduction 0:22 - Transition from Finance to Startup Life 3:05 - The Mission of Throxy: Automating Sales 4:25 - Building a Team: Co-founders and Early Projects 6:20 - The Role of Human Cold Callers in Sales 7:43 - Explaining Throxy: Service vs. Software 9:02 - Targeting Non-Traditional Markets for Sales 10:30 - The Importance of Human Touch in Automation 11:32 - Fundraising Challenges and Investor Perspectives 13:26 - Pricing Model: Performance-Based Revenue 14:43 - Setting Up Operations in Cape Town 15:55 - Lightning Round: Key Insights and Lessons 17:33 - Overrated Advice from Y Combinator 18:21 - Essential Tools for Startup Success 20:09 - Learning from Mistakes: Early Missteps at Throxy 22:05 - Current Challenges and Future Growth Plans 23:50 - Conclusion and How to Connect with Throxy Important Links: You can reach Arnau Ayerbe at   / arnau-ayerbe   Vishesh, your host at https://vishesh.space Checkout throxy at https://throxy.com P.S. Hands hurt while you use the keyboard or mouse? https://tryneo.dev 🎙️ Subscribe for more episodes! #Episode63 #VenturingWithVishesh #Startups #Entrepreneurship #startups #entrepreneurship #venturingwithvishesh