E38: Why Novelty Beats Perfection in Modern Marketing

In this episode of Content Kingdom, host David G. Ewing sits down with Jack Larson to explore why novelty often beats perfection in marketing. Drawing from his experience across financial services, Jack shares how marketers can use creativity and data to break through crowded markets, measure the impact of bold ideas, and make smarter decisions about where to invest. They also dig into AI’s role in content and why producing something genuinely original matters even more as AI generated content becomes increasingly common. Connect On Linkedin: David G. Ewing:   / davidgewing   Jack Larson:   / jacklarson