Al Arabiya – Programming | Stephen Arnold Music (SAM)

Al Arabiya is one of the largest and most influential 24-hour news networks in the Middle East, reaching audiences worldwide across broadcast, digital, and mobile platforms. As part of the network's global rebrand, Al Arabiya sought out SAM for a sonic identity to reflect its credibility, energy, and international outlook while remaining rooted in the cultural character of the region. Our creative team developed a complete sonic ecosystem – including network idents, programming themes, promotional music, and a customizable sonic toolkit – aligned with the network’s new emphasis on a human-focused and dynamic storytelling approach toward news. It conveys reliability, clarity, depth, and approachability by blending a modern, contemporary sound with instrumentation and musical elements rooted in the region. The result is a distinctive audio signature designed to connect the network with its global audience on an emotional level while reflecting its identity and heritage. What's the sound of your brand? Learn more: https://stephenarnoldmusic.com