Havas x NAR ANA Masters of Marketing Keynote

Trust can take years to build and moments to lose. But rebuilding it can become a powerful catalyst for transformation. In this keynote, Bennett Richardson, CMO of the National Association of REALTORS®, and Greg James, CEO of Havas Media Network North America, share how NAR transformed its brand during one of the most consequential periods in its history. Together, they explore how moments of disruption can create the opportunity to rebuild confidence, redefine a brand's value, and emerge stronger. This is a keynote speech about transformation, partnership, and what becomes possible when earning trust becomes a business imperative.