Apple Was 90 Days From Bankruptcy. Then Its Biggest Rival Saved It

In 1997, Apple was dying. The company had lost more than a billion dollars in a single year, burned through three CEOs, and was, by Steve Jobs' own account, about 90 days from bankruptcy. Then, in front of thousands of booing fans, the lifeline came from the last place anyone expected: Microsoft. This is the story of how Apple went from being written off by the entire tech industry to becoming the most valuable company in the world. We cover the Apple II and the record-breaking IPO, the Macintosh and the 1984 Super Bowl ad, how Steve Jobs was forced out of his own company, the failed Newton, the chaos of the 1990s, the NeXT acquisition that brought Jobs back, the $150 million Microsoft deal, the brutal product cuts, and the iMac that turned everything around. Michael Dell said he'd shut Apple down and give the money back to shareholders. Less than a decade later, Apple was worth more than Dell. This channel tells the stories of companies that came within inches of dying, and what happened next. Subscribe so you don't miss the next one. #Apple #SteveJobs #BusinessHistory #finance