Microsoft Ads: Worth It for a Small Business in 2026?

Is Microsoft Ads worth it for a small business? Yes, when your buyers search from a computer and your Google account already tracks paying customers. Bing had 18.8% of U.S. desktop searches but 2.15% of mobile searches in September 2026 (Statcounter). Free ad account review (we reply by email): https://eloari.com/?utm_source=youtub... Conversion tracking for calls, forms and sales: https://eloari.com/google-ads-convers... Chapters 0:00 Is Microsoft Ads worth it for a small business? 1:02 What is Microsoft Ads and where do ads show? 1:52 Do your buyers search Bing from a computer? 3:28 What does the Google Ads import copy? 4:48 What a bad import costs (example) 5:46 Which conversion goals don't come over? 7:10 How do you track calls and sales on Bing? 8:19 How to test Microsoft Ads on a fixed budget 10:23 When is Microsoft Ads worth it? 11:30 Free account review Key facts • "microsoft ads" gets about 14,800 U.S. Google searches a month (Google Keyword Planner, Oct 2026). • Microsoft search ads can appear on Bing, AOL, Yahoo, DuckDuckGo, Ecosia and search partners (Microsoft Advertising Help, Oct 2026). • Bing, Yahoo and DuckDuckGo together had about 1 in 4 U.S. desktop searches and about 1 in 19 phone searches (Statcounter, Sept 2026). • When importing from Google Ads, Microsoft expands unsupported smaller cities to a nearby area such as the state (Microsoft Advertising Help, Oct 2026). • Microsoft imports only page-visit conversion goals created in Google Ads, not Google Analytics goals, and calls this import a pilot (Microsoft Advertising Help, Oct 2026). FAQ Q: Microsoft Ads vs Google Ads: which is cheaper? A: It depends on your market. Judge both by cost per paying customer, not cost per click. Q: Should I import my Google Ads campaigns into Microsoft Ads? A: Yes, once your Google account counts paying customers. Then check location, search partners and conversion goals after the import. Q: How do I set up Microsoft Ads conversion tracking? A: Install the UET tag, then import offline conversions with the time, date, goal name and Microsoft Click ID. What you'll learn How an ads operator decides if Microsoft Ads (Bing Ads) is worth it for a small business: computer vs. phone searches, what the Google Ads import copies and misses, and a fixed-budget test. Plus: The Blind Budget and Signal-First Ads. Sources • Statcounter U.S. desktop: https://gs.statcounter.com/search-eng... • Statcounter U.S. mobile: https://gs.statcounter.com/search-eng... • Microsoft Help, ad placements: https://help.ads.microsoft.com/#apex/... • Microsoft Help, Google import: https://help.ads.microsoft.com/#apex/... • Microsoft Learn, import guide: https://learn.microsoft.com/en-us/adv... • Microsoft Help, offline conversions: https://help.ads.microsoft.com/#apex/... • Microsoft Learn, MSCLKID: https://learn.microsoft.com/en-us/adv... • Google Keyword Planner: https://business.google.com/us/ad-too... About Eloari: Eloari (Eloari Management Group, Inc.) is a PPC management and paid media company based in Davenport, Florida, serving businesses across the United States. Google Ads, Meta Ads, tracking and conversion optimization, billed as a flat monthly fee, never a percentage of ad spend. Founders: Jonatã Ariel Silveira and Eloisa Cola, 20+ years in paid media. English · Español · Português. https://eloari.com #MicrosoftAds #SmallBusinessMarketing #eloari