How TV, Social Media & Music Streaming Revived Catalog Music | On the Record

Nostalgia is shaping what listeners stream. On this week’s episode of Billboard On The Record, Luminate CEO Rob Jonas sits down with Billboard’s Kristin Robinson to unpack the data behind the resurgence of catalog music and what it says about the way people discover and engage with their favorite songs today. From the rise of ’90s and 2000s hits to the growing influence of film and television placements, Jonas explains how streaming has transformed the music business into a data-driven industry where catalog listening continues to climb and algorithms are shaping the way artists and songs break through. Jonas also talks about the challenges facing new music in a world where 150,000 songs are uploaded to streaming platforms every day, the resurgence of CDs and the ways in which superfans are adapting to a rapidly changing music landscape. 00:00 Cold Open: Nostalgia + Catalog Boom 00:02:10 Catalog vs Frontline Pressure 00:04:20 Streaming Data Changed Everything 00:06:20 Sync Revivals: TV/Film Effects 00:10:35 Why Film/TV Data Is Opaque 00:13:30 Monoculture Fades + Gen Z Discovery 00:16:10 AI Music: Detection vs Attribution 00:20:55 Why AI Labeling Is Hard 00:24:40 Sponsor Break + Back to Nostalgia 00:28:00 Catalog Economics + Breaking Artists 00:31:30 Global Growth: India, China, C-pop 00:34:30 Rock Skews Older + Genre Metadata 00:37:47 CD Surge, K-pop Variants + Collectibles 00:44:50 Spin the Record Game + Stats 00:52:14 Wrap + Where to Follow ►► Subscribe for more music news: http://blbrd.cm/Proracf ►► See our latest videos: http://blbrd.cm/xOgw6VQ About: Billboard is the world's most influential music media brand, with an unmatched authority among artists, fans and the industry. Billboard powers the ultimate global music destination and magazine, featuring unrivaled reporting on music news, issues and trends, the industry’s definitive charts, encompassing the most complete and well respected database of charts across all music genres, and elite conferences and events which regularly convene the industry and consumers around important conversations. Connect with Billboard Online: Visit the website: http://blbrd.cm/s5w4vTm Likes us on Facebook: http://blbrd.cm/ks26yg5 Follow us on Twitter: http://blbrd.cm/uRNqRoN Follow us on Instagram: http://blbrd.cm/6QaTrhn #RobJonas #StrangerThings #OffCampus #CatalogMusic #Nostaglia #OnTheRecord #BillboardOnTheRecord How TV, Social Media & Music Streaming Revived Catalog Music | On the Record Billboard    / billboard