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Corporate Partners Give You More Than a Check

Hey Nonprofits!

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Corporate Partners Give You More Than a Check

49 просмотров · 9 дней назад
Hey Nonprofits!
233 подписчика
49 просмотров · 9 дней назад
Your corporate partners can give you far more than a check. After 35 years in corporate B2B sales and marketing leadership, Dan Drucker (founder of Philanthropy Fuel) sits down with Trevor to break down what nonprofits miss about corporate partnerships, and why the opportunity is bigger than most teams realize. Dan draws a hard line between sponsorships and partnerships. A sponsorship is a one-time check or in-kind gift for your gala or golf outing. A partnership is a long-term commitment that compounds: employee engagement and skills-based volunteering, distribution channels, physical locations, technology, market research, and the single most underused asset of all, a company’s networks of suppliers, customers, and employees. He explains why one strong partnership can change a small nonprofit’s trajectory, so the goal isn’t a list of 100 prospects, it’s a handful of the right conversations. From there he lays out a methodology any organization can use: define the value and assets you already have, translate them into language a business gets excited about, then find the companies that already want what you offer. He makes the case that fundraising done right has far more in common with good sales than the sector wants to admit, why “stewardship” is too passive a word for real donor engagement, and how to get the right people in the room at your events instead of just filling seats. The throughline is a mindset Dan repeats to nonprofits of every size: you are not at a deficit. You have programs, community insight, audience reach, and impact stories a business would pay for. Walk into the conversation like a partner, not a charity case. Where to start: existing sponsors and suppliers, your board, your volunteers, and your local chamber of commerce. Chapters: 00:00 Intro 00:30 Why the sector needs reminding of the simple stuff 02:56 Nonprofit work can feel like an island 04:56 Dan's origin story: 35 years in corporate sales 10:55 Is fundraising more sales-driven than the sector admits? 14:40 The guru of corporate partnerships 15:48 Why "stewardship" is too passive a word 17:09 What corporate partners offer beyond funding 20:38 Getting the right people in the room at events 27:35 Reverse engineering what partners actually value 33:43 Where nonprofits should start 40:32 You are not at a deficit 43:29 The case for nonprofit collaboration and mergers 46:12 Where to find Dan 🔗 CONNECT WITH US 🔗 Connect with Dan on LinkedIn:   / druckerdan   Connect with Trevor on LinkedIn:   / trevor-nelson-b8922a167   Follow Hey Nonprofits! on LinkedIn:   / hey-non-profits-raise-more-money   💙 ABOUT HGA FUNDRAISING 💙 This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY. To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-... Easiest way to raise more money in your next event: https://hgafundraising.com/golden-tic... Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-... Need an auctioneer for your next event: https://charityauctioneerswelove.com