The Truth Behind The Fortnite Battle Pass

In this video I go over the battle pass and what tactics, mainly business models and psychological phenomenon's, Epic Games use that make it so successful compared to their competitors. I accidently mixed up the definitions for Negative reinforcement and punishment. Negative Reinforcement is actually the removal of an unpleasant stimulus to get the behavior to be completed again. Sources: Ahonen, Aleksi. Player Perceptions of Battle Passes and Loot Boxes. 2022. Tampere University, Master’s thesis, https://trepo.tuni.fi/bitstream/handl.... (Trepo) Banik, Sourav. “Why Battle Passes Are So Successful: Psychology, Monetisation & Game Design.” Dot Esports, 27 July 2026, https://dotesports.com/general/guides.... (dotesports.com) “Battle Pass.” Fortnite Wiki, Fandom, https://fortnite.fandom.com/wiki/Batt.... Accessed 3 Aug. 2026. (fortnite.fandom.com) Lindner, Jordan. “Fortnite’s Battle Passes: How Did They Take Over the Gaming Industry?” TechRaptor, 17 Sept. 2022, https://techraptor.net/gaming/opinion.... (gamespot.com) Madigan, Jamie. “The Psychology of Fortnite's Battle Pass.” Forbes, 6 July 2019, https://www.forbes.com/sites/jamiemad.... (forbes.com) Pass, J. C. “Ethical Considerations and Concerns Surrounding Battle Passes.” Simply Put Psych, 1 Nov. 2024, https://simplyputpsych.co.uk/gaming-p.... (simplyputpsych.co.uk)