3: How to build an employer brand? With Audrey Camp

Employer branding - something we all know is important, but how to build it isn't always clear, especially when you're starting out or have very limited funding. In this episode, Tumi speaks with Audrey Camp, who explains how any founding team can start to build an employer brand - and how these seemingly small acts create the signals that attract the people you need. About Audrey Audrey Camp is an executive coach, advisor, speaker, and facilitator, with a vibrant background in communication, organisational development, and event facilitation, based in Oslo, Norway.  As a mission-motivated “People Pro” with more than 15 years of experience, her purpose is to accelerate healthy, people-first growth in European startups and scale-ups by sparking bold leadership and igniting engagement. Between 2018 and 2023, Audrey supported the rapid growth and vibrant culture of Cognite, Norway’s first unicorn. Today, she is an independent consultant, offering creative, crucial organisational development services to startups, scale-ups, and corporates across industries. Audrey is known for bringing both her signature California sunshine and a deep, diverse backpack of resources to every table, room, and stage.  You can find out how to work with Audrey and hear about her impact on current clients at http://audreycamp.com/.  Also feel free to connect with her on   / audrey-camp-6bb155b  . About Skills2Grow Skills 2 Grow is co-funded by the Interreg Öresund-Kattegat-Skagerak. You can sign up and learn more about the program at https://www.skills2grow.org/