Webinar Recap | Lean CRO: Prioritize your First Projects with Minimal Resources

Most website optimization projects stall because teams try to tackle everything at once without the budget, developers, or traffic to support massive tests. In this webinar, Jenny Russ and Carla Quizon discuss a lean approach to Conversion Rate Optimization (CRO), showing you how to find conversion bottlenecks, prioritize low-effort/high-impact fixes, and drive measurable results with the resources you already have. Learn how to audit your user experience, implement low-resource tests, and apply proven prioritization models like ICE, RICE, and MoSCoW without needing an enterprise budget or a dedicated developer. 🔔 Follow our LinkedIn page to stay updated on future webinars and growth strategies:   / nexus-marketing-llc   00:00 - Introductions 02:45 - Poll: Current CRO Investment 03:53 - The Impact of Website Experience 06:14 - Do You Need a Big Budget to Start CRO? 10:18 - Poll: Approach to Identifying Gaps 11:33 - Best Practices for Data-Driven Decisions 15:08 - Poll: Prioritization Models 16:32 - Common Prioritization Models 20:55 - The PXL Framework 23:29 - Selecting the Right Prioritization Model 25:30 - Copy Optimizations 26:17 - Form Experience Optimization 27:22 - Internal Bias in Copywriting 30:04 - Case Study: Impact of Copy Refinement 32:16 - When to Fix vs. When to Test 35:35 - Q&A Session