Your P&L Is Lying to You - The 3 Numbers That Actually Matter

📅 Ready to see what's really going on in your business finances? Book a complimentary Road to Freedom session: https://calendly.com/tax-accountants/... ─────────────────────────────────────────── I'm Alex Bromham — a Chartered Accountant, author of The Jar Principle, and founder of Venta Belgarum. I'm building this channel for small business owners who are doing well on paper but still feel like they're running out of road. The ones who are profitable but can't figure out where the cash goes. The ones who are growing – and somehow getting more stressed, not less. That used to be me too. I started Venta Belgarum in 2013 with nothing – no clients, no safety net, no playbook. I grew it to $600k in revenue while navigating a global pandemic, having three children, and learning every cashflow lesson the hard way. The Jar Principle is everything I figured out along the way. I publish new videos regularly. No fluff. No jargon. Just the financial clarity that most accountants never give you. If you haven't subscribed yet – do it. The next video might be the one that changes how you run your business. ─────────────────────────────────────────── For those who want the full story: 2001: Started at a small accounting practice – learning small business in the wake of GST introduction 2004: Graduated university. Joined BDO Corporate Tax 2005: Joined PwC – Corporate Tax, working with junior explorers, listed entities, international permanent establishments and private groups 2007: Joined PKF – Corporate Tax, focused on junior mining explorers 2009: Moved to the UK. In-house accountant at First Drinks Brands - part of a major private group 2011: Joined BHP Billiton Iron Ore – Tax 2013: Founded Venta Belgarum 2013–now: Grew from $0 to $600k through COVID, three kids, and every cashflow challenge you can imagine 2026: Published The Jar Principle ────────────────────────────────────────── 🎁 Free resource: The Actually Fine Check Find out where your business finances really stand — in 5 minutes: https://venta.com.au/actually-fine-ch... ─────────────────────────────────────────── ► Subscribe:    / @alexandrabromham   LET'S CONNECT: 📘 Book: The Jar Principle – https://www.amazon.in/Jar-Principle-c... 🌐 Website: https://www.venta.com.au 📸 Instagram: @alexandrabromham 💼 LinkedIn: linkedin.com/in/taxoptimisation ─────────────────────────────────────────── DISCLAIMER: This video is for general information and educational purposes only. It does not constitute financial, tax, legal, or accounting advice and does not take into account your personal circumstances. Tax laws and rates may change. Before making any financial or tax decisions, seek advice from a qualified professional. Any reliance on this information is at your own risk. #cashflow #smallbusiness #businessowner #australianbusiness #profitfirst #financialliteracy