What's so special about this BMW 1M COUPE!?

The BMW 1M Coupe is already one of the most celebrated modern M cars ever built—but this one is unlike any other. In this episode of Petersen Deep Dives, we take a closer look at chassis 708, a pre-production BMW 1M Coupe that was never supposed to survive. Originally built as one of only four pre-production development cars, this unique 1M began life in Alpine White before being hastily repainted Valencia Orange ahead of its public debut. From pacing the Rolex 24 at Daytona to appearing on the cover of Road & Track, starring in BMW Canada commercials, and becoming an early social media sensation, this car played a pivotal role in introducing the 1M Coupe to the world. Along the way, it accumulated a fascinating history—including a secret hidden beneath the hood that reveals its pre-production origins. Join us as we explore the story behind one of BMW North America's most important preservation cars and discover how a vehicle destined for destruction became a permanent part of BMW history. Subscribe for more Petersen Deep Dives featuring rare automobiles, untold stories, and legendary machines from around the world. CHAPTERS 00:00 - Introduction 00:30 - Pre-Production Cars 01:57 - Broadcast Feature to Racing 03:00 - Cover Car 04:00 - Under the Hood 04:40 - Commercials & Provenance 07:27 - Maintenance 08:18 - Closer This video is supported by ‪@BMWUSA‬ TICKETS TO THE MUSEUM https://www.petersen.org/tickets —— CONNECT WITH US ON SOCIAL MEDIA Like us on Facebook: facebook.com/petersenmuseum Follow us on Instagram: instagram.com/petersenmuseum Follow us on TikTok: tiktok.com/petersen_museum #BMW #BMW1M #BMWM #BMW1MCoupe #PetersenAutomotiveMuseum #CarHistory #BMWClassic #Rolex24 #RoadAndTrack #RareCars #AutomotiveHistory