Introduction to Public Relations.

Did you like this video? Please Share It. This Video is part of Public Relations Course, for more info visit: https://www.cavendish.ac/ Course Summary: An effective Public Relations strategy will support an organisation's corporate plan. This course will define a pragmatic approach to PR and show delegates how public relations can become an integral part of corporate strategy. Particular emphasis is given to looking at practical ways in which a PR strategy can be created. Main Topics Include: The nature of public relations The uses of Public Relations The Publics of Public Relations The communication process The following topics will be briefly addressed: STEEPLE, SLEPT or PESTLE, Statutory legislation and voluntary controls Copyright, patent, trade-mark, plagiarism, brand and logo and the legal implications of each ------------------------ Producer: Tony Zohari URL: https://www.digitpro.co.uk