Social Media Content Creation Pt. 1 with Matt Layson

In this episode of the Insurance Perspectives Podcast, Jeff White, HawkSoft's social media manager, kicks off a three-part series on social media content creation. Matt Larson, President of Cal Rose Insurance in Everett, Washington, joins the podcast to talk about his content strategy, advice for fellow agents and more. What started as a way to tell people he was "insurance guy" turned into a full content strategy that has generated real leads, built genuine community trust, and made him one of the most recognized independent agents in his market. Matt shares his platform-by-platform strategy, why engagement beats views every time, and how to generate content ideas from your own clients. Episode table of contents 00:00 - Introduction. 01:31 - What is your go-to teriyaki spot? 03:27 - How did you get started creating content for your agency and your personal brand? 06:33 - What platforms do you focus on for your personal brand? Why? 08:33 - What are some does and donts of posting content to specific platforms? 12:17 - Do you have a content strategy for each platform? 14:13 - What goals do you make for yourself for content creation to measure success? 19:22 - Sometimes, people don’t know where to start when it comes to creating content. How do you go about generating ideas for posts? 21:50 - How has your personal brand/creating content benefited your agency? 27:22 - Do you have any advice for folks looking to get started in creating content? 30:55 - Conclusion. _____________________________________________________________________ View all episodes of the Insurance Perspectives podcast ⤵️    • The Insurance Perspectives Podcast   Follow Matt on social media ⤵️   / matthew.layson.9     / mattlayson     / matthewlayson   Learn more about CalRose Insurance ⤵️ https://calroseins.com/   / calroseinsurance     / calroseins   To get in touch with Matt or Jeff, reach out below ⤵️ -Matt Layson (  / matt-layson-0b3a967b  ) -Jeff White (  / realjeffwhite  ) If you’re looking to reach out to HawkSoft, please email marketing@hawksoft.com. For more information on HawkSoft, visit ⤵️ https://www.hawksoft.com/   / hawksoft     / hawksoft   https://x.com/HawkSoft Music by AudioCoffee(Denys Kyshchuk): https://www.audiocoffee.net/