AI Marketing Mistakes Costing Microsoft Partners Customers

Your buyers can tell when AI wrote it. On this episode of The Hot Seat, I sit down with Iva Vlashimsky, a fractional product marketer for Microsoft partners, to talk about AI slop and why Microsoft partners still need a human behind their AI-generated content. We cover how AI slop took over in the first place, the signs that give AI writing away, and what poorly deployed AI in sales and customer service does to your brand and your customers' patience. Then we get into the fix: a clear value proposition and ideal customer profile before any prompt, human review before anything goes out, and the AI content assistant Iva built that starts with your point of view. Plus, our upcoming session at Directions EMEA in Paris. Chapters 0:00 Welcome Iva Vlashimsky 0:40 Our AI slop session at Directions EMEA 2:02 Why AI slop is a business problem 3:09 Why AI still needs original human work 3:56 How to spot AI-generated content 5:57 The tells buyers notice right away 7:10 Losing customers to AI support loops 9:04 The risks for Microsoft partners 10:50 The company that had to rehire its support team 11:46 Why "we have AI now" isn't a value proposition 12:12 What an AI-built website says about you 13:46 The brochure website, all over again 15:58 What you put in decides what you get out 16:31 Value proposition and ICP come first 18:23 Using AI well: structure plus human review 21:01 Iva's AI content assistant: thinking before writing 22:32 See you in Paris 👉 Attending Directions EMEA? Join Iva and me in Paris on October 28 at 5:15 PM Paris time. Stay in touch with The Hot Seat Podcast: 🔸 https://marketingcopilot.com/hot-seat... 🔸   / marketing-copilot   Subscribe to the Hot Seat Newsletter: 🔸   / in-the-hot-seat-7312926245321641984   Stay in touch with Iva Vlashimsky: 🔸   / ivavlasimsky   🔸   / narativa-communications   🔸 https://narativacomms.com/