We Gave Away Free Lunch to Launch a Brand

A day on the ground with my team, running a pop-up at Donatello's in Cremorne for a property tech client. Free lunch and coffee, a DJ, and a line down the street within ten minutes of opening. Most activations miss because they do something cool for the sake of it. This one was built around who the brand actually needs to reach, and giving those people something they actually care about. A couple of hundred real conversations get remembered a hell of a lot longer than one Instagram post. We also get into how we planned the day so it could be captured and pushed online after, so the moment doesn't end when the doors close. 0:00 Free lunch and coffee in Cremorne 0:31 Where most activations miss 0:56 Making people know it exists 1:12 The plan for the day 1:46 From the office to on deck 2:29 Why a conversation beats a post 3:10 Capturing it so it lives online 3:56 Bringing the client down 4:35 A line down the street 5:13 How the day went Work with us: https://www.burstbrand.com.au Instagram:   / sammgrigg