Proving the Advantage that Marketing Creates with Ian Kahn and Samrat Sharma of PWC

Ian Kahn and Samrat Sharma of PWC talk with us at Salesforce Connections about the latest technology and their research proving that marketing delivers an 80% advantage. As technology allows firms to focus on the customer journey rather than the ROI of siloed departments, the opportunity is massive. Ian and Samrat have a wealth of experience with CRM and strategy, check out the discussion here: https://www.marketingovercoffee.com/2...