Good Intentions Co. - Aaron Andre

I Just Kept Showing Up Sometimes you don’t know if something is going to work. You just must keep showing up long enough to find out. In this episode of Episodes of Life, Daniel sits down with Aaron from Good Intentions to talk about building a clothing brand from 20 T shirts into a full-time business — and everything he and his brother had to learn along the way. The idea for Good Intentions started with something as simple as seeing a woman in a yellow dress. Aaron went home, told his brother the name, and they decided to give it a go. No big investment. No guarantee anyone would buy what they were making. They sold their first shirts, reinvested every dollar, worked other jobs, and spent their weekends at markets. For almost three years, they didn’t take a wage. They just kept showing up. Today, Good Intentions is their full-time work, built around a loyal community and more than $100,000 donated to mental health, domestic violence services, and food security. But Aaron is honest about the other side of building something from nothing — the self-doubt, disagreements, mistakes, sacrifices, and the moments where you wonder if it’s worth continuing. Together, Daniel and Aaron talk about getting out of your own way, giving up habits that no longer serve you, becoming comfortable with being uncomfortable, and why you don’t need everything figured out before you start. In This Episode • How Good Intentions started with just 20 T shirts • Building a business with your brother • Working for years before taking a wage • The self-doubt that comes with starting from nothing • Donating more than $100,000 to charity • Why Aaron stepped away from drinking and partying • Learning to get comfortable in front of the camera • Why consistency matters more than having everything figured out • Remembering your “why” when things get difficult There isn’t always one big moment where everything suddenly works. Sometimes you sell one shirt. Then another. You make mistakes. You learn. You doubt yourself. You come back the next day and try again. Eventually, you look back and realise how far all those ordinary days have taken you. Follow Episodes of Life, join the community — and if there’s something you’ve been thinking about starting, maybe you don’t need to know exactly where it’s going. Maybe you just need to keep showing up.