AI Isn't Replacing Google Ads. It's Working Alongside It.

Kevin Vaughan (KTV Digital) sits down with Annaliese Vance (Be Present Ads) to break down what's actually happening to buyer research behavior right now and why picking a single channel is the wrong bet for service businesses and trade companies with a real sales cycle. Buyers no longer move through one clean funnel. They bounce between ChatGPT, Google, your website, LinkedIn, reviews, and referrals before they ever pick up the phone. Kevin and Annaliese cover why that matters and what to do about it. In this episode: I am running a few minutes late; my previous meeting is running over. Why "SEO is dead" misses the point How buyers verify AI recommendations before trusting them Why Google still matters even when AI comes first The Rule of Seven is now the Rule of 15 Building an omnichannel presence without wasting budget What ads inside ChatGPT actually look like right now The E-E-A-T basics most businesses still skip How to track ROI when attribution gets messy Key takeaways: AI is changing how people research, not replacing Google Ads or SEO Complex, high-ticket purchases require consistent trust signals across AI, Google, your website, reviews, and social channels. Brand recall now takes closer to 15 touches, not seven Track what you can, strengthen the basics, and let the data drive the next move Connect with Annaliese Vance and Be Present Ads: https://bepresentads.com/ Connect with Kevin Vaughan and KTV Digital: https://ktvdigital.com/ Get your free AI SearchScore: https://searchscore.ktvdigital.com/ #AIVisibility #GoogleAds #B2BMarketing #SEO #AEO #DigitalMarketing