Episode 24: The Human Data Economy: From Surveillance Capitalism to Data Sovereignty

In the latest episode of *Behavioral Economics Today*, Hugh Massie had a conversation with Michael Munson, CEO and Founder of Dāginty, about data sovereignty, personal data ownership, and the importance of keeping people in control of their information in an increasingly AI-driven world. They explore: Why data sovereignty and personal data ownership matter in the age of AI. How surveillance capitalism has shaped the collection and use of personal data. Why individuals should have greater control over how their data is collected, shared, and used. How accurate personal data can improve personalization, decision-making, and the delivery of products and services. How individuals can benefit from sharing their data through better services, financial value, and greater protection. How businesses can reduce costs and risks while building stronger relationships with employees and customers through responsible data practices. How AI depends on truthful, reliable data and why individuals should have a voice in how their information is used. The conversation highlights the need for a new data economy built around individual ownership, informed choice, and mutual benefit. As AI continues to evolve, empowering people to control their data can help create better outcomes for individuals, organizations, and society. Tune in to discover why personal data ownership is becoming increasingly important and how a more human-centered approach to data can help people regain control in the AI economy.