How to enter a new market: What every founder should get right | Chinwe Udo Davis

Before you enter a new market, what should you get right? Expanding your business into a new market can open up significant opportunities but entering without the right legal, commercial, operational, and strategic groundwork can create challenges that are expensive to fix later. In this Founder Clinic session, we sat down with Chinwe Udo Davis, Founder & CEO of Instollar, for a practical conversation on market entry and business expansion. Chinwe shares insights on what founders should consider before taking their products or services into a new market, from understanding the market itself to getting the right structures, partnerships, compliance requirements, and business strategy in place. Whether you are a founder considering expansion into another city, country, or customer segment, this conversation provides practical considerations to help you think more deliberately about your next market. In this session, we discuss: • What founders should consider before entering a new market • How to assess whether a market is actually right for your business • Understanding the legal and regulatory environment of a new market • The importance of proper business structure when expanding • Identifying market-specific risks and compliance requirements • Building the right partnerships and local relationships • What founders often overlook when expanding internationally • How to prepare your business operationally before expansion • Lessons from Chinwe's experience building and scaling Instollar • Practical questions founders should ask before making a market-entry decision Market expansion is more than finding new customers. It requires understanding the market, preparing your business, managing risk, and putting the right structures in place before you make the move. About Founders Clinic: This Founder Clinic was organized by the Founders Network by Legal Trunk, a community and platform designed to help founders and business owners navigate the legal, compliance, and practical realities of building and scaling their businesses. If you found this conversation useful, ensure that you subscribe to our Youtube channel to watch more videos like this. Have a question or a market-entry experience to share? Let us know in the comments. #MarketEntry #BusinessExpansion #InternationalExpansion #MarketExpansion