Work Orientation Theory: John Goldthorpe and How Attitudes affect Motivation

John Goldthorpe and his colleagues offer us a sociological model of workplace motivation: Work Orientation Theory. Goldthorpe's theory is culturally rooted in 1960s Britain. But I do think the principles underpinning it are worth bearing in mind. In Work Orientation Theory, Goldthorpe and his colleagues suggested that different people bring different attitudes to work, based on their social environment and life history. And those attitudes affect their motivation. Get the Kindle eBook that accompanies the course, for just $2.99 (or local equivalent): https://geni.us/dAPQ Watching this video is worth 2 Management Courses CPD Points*. (See below for more details) This video is part of course module number 3.7.2 Program 3: Managing and Leading Individuals Course 7: Motivation Section 2: Process Models of Motivation Primary videos that precede this video include: Introduction to Motivation    • Introduction to Motivation: Key Questions ...   The Fundamentals of Motivation    • The Fundamentals of Motivation - Motives, ...   Primary videos about Process Models of Motivation include: Elton Mayo and the Hawthorne Experiment    • Elton Mayo and the Hawthorne Experiment: P...   Victor Vroom and Expectancy Theory    • What is Victor Vroom's Expectancy Theory? ...   John Stacy Adams and Equity Theory    • What is John Stacy Adams' Equity Theory? P...   Douglas McGregor and Theory X & Theory Y    • What are Douglas McGregor's Theory X and T...   Rensis Likert and High Producing Managers    • Rensis Likert and High Producing Managers ...   Chris Argyris and the Immaturity-Maturity Model of Motivation    • Chris Argyris and the Immaturity-Maturity ...   Edwin Locke: Goal-Setting Theory of Motivation    • Edwin Locke: Goal-Setting Theory of Motiva...   LESSON NOTES ============ Goldthorpe and his colleagues suggested that different people bring different attitudes to work, based on their social environment and life history. This is something we can readily agree will always be true, to a greater or lesser extent. They looked at three worker types. Each has a distinct social background and therefore a specific orientation towards work. Goldthorpe’s types were: • Affluent – whose orientation is ‘Instrumental’ • Professional - whose orientation is Bureaucratic • Traditional - whose orientation is Solidaristic Note – Goldthorpe was working before the massive changes in the 1980s in Northern Europe and North America by politicians like Thatcher and Reagan. RECOMMENDED EXERCISE ====================== 1. Think about whether John Goldthorpe's late 1960s British types are relevant to you. (1 MC CPD Point) 2. More important, reflect on the social types that are relevant in the culture within which you work. (2 MC CPD Points) 3. How can these insights allow you to better motivate the team and the people around you? (3 MC CPD Points) DOWNLOADS =========== Free Resources CPD Tools - https://gum.co/MC-CPD Paid resources Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3) Motivation Graphics Pack: https://managementcourses.gumroad.com... ($2) RECOMMENDED READING ===================== Goldthorpe's book is out of print now (and somewhat out-of-date). But if you are interested: The Affluent Worker: Political attitudes and behaviour (Cambridge Studies in Sociology) by John H. Goldthorpe, David Lockwood, Frank Bechhofer, and Jenifer Platt https://geni.us/s6Di8 Get the Kindle eBook that accompanies the course, for just $2.99 (or local equivalent): https://geni.us/dAPQ For a solid introduction to motivation: HBR Guide to Motivating People https://geni.us/sO2IKgn The best of modern thinking on motivation, in accessible business books. These are all modern classics: Drive: The Surprising Truth About What Motivates Us https://geni.us/uq3EBO Start With Why: How Great Leaders Inspire Everyone To Take Action https://geni.us/vjErAN Lead, Motivate, Engage: How to INSPIRE Your Team to Win at Work https://geni.us/ABkZEx Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smart https://geni.us/E39I Payoff: The Hidden Logic That Shapes Our Motivations https://geni.us/uMaP The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work https://geni.us/tiEkeH Management Courses Continuing Professional Development (CPD) Points =========================================================== You can record your Management Courses CPD points on our free, downloadable CPD record log. Download it here: https://gum.co/MC-CPD Each video has two levels of MC CPD points. For this video: If you simply watched the video, record 2 MC CPD points If you also carried out all of the recommended exercises, score a total of 8 MC CPD points ___ Note: Links to our book recommendations are affiliated through Amazon #Motivation #WorkOrientationTheory #JohnGoldthorpe