UX and Marketing in the Automotive Industry | Below The Fold

In this episode of Below the Fold, we dive into the world of automotive marketing and user experience with Sary Hamadeh, a marketing leader currently at Volkswagen. Sary takes us on a journey through the transformation of user experiences—from traditional to digital—and discusses the pivotal role of connected car technologies, personalization, and seamless customer journeys in shaping the future of the automotive industry. Drawing from his extensive career, Sary shares insights into how augmented reality, voice interfaces, and electric vehicles are revolutionizing automotive design and marketing. He also explores the dynamic interplay between engineering and marketing, offering practical lessons and strategies for professionals navigating this fast-paced field. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram:   / belowthefoldpodcast   🎬 YouTube:    / @belowthefoldpodcast   🎵 TikTok: https://www.tiktok.com/@belowthefold?... 🔗Linktree: https://buff.ly/3VF3s4Q 00:00 Introduction 02:07 Guest Background and Career Journey 05:30 Understanding User Experience 10:20 The Role of Marketing in Sales 22:36 Technological Advancements in Cars 30:11 Smart Cars: The Future of Personalized Driving 31:06 The Debate: Electric vs. Traditional Cars 34:28 Engineering and User Experience in Modern Cars 38:22 The Importance of Personalization in Car Design 41:17 Consumer Expectations and Market Trends 49:06 The Role of Augmented Reality in Driving 51:42 Voice Interfaces: The Next Big Thing? 53:15 Key Lessons in Digital Marketing and CRM 55:02 Final Thoughts and Takeaways