Creatine Gummies to 100K Subscribers: How Create Wellness Did It

Get a FREE subscription audit to find the hidden leaks in your subscription program. 48 checkpoints. https://retainup.co/subscription-ltv-... WORK with us to retain 70%+ at order 3, done for you in 30 days: https://retainup.co/subscription-ltv-... Get weekly NEWSLETTER to improve your subscription: https://retainup.co/newsletter/ --- If it's your first time here, I'm Rahi Jain, founder of RetainUP. We help DTC subscription brands keep subscribers past order 3. Most brands lose half by then. We fix the offer, the subscription platform, and the lifecycle, so they stay. SunMed went from 61% to 73% 90-day repeat rate. Boka went from 41% to 63%. Here's my story 2009: Start in ecommerce after college 2012: Launch my own fashion brand. 2019: Close it after scaling past $20M. Retention sat under 20%. 2019 to 2024: Moved to Dubai. Generate $63M in email revenue for DTC brands. 2024: Go all in on subscriptions. Today: 80+ DTC brands, 30+ subscription programs, on Recharge, Skio, StayAI and Loop. --- Creatine is the most boring supplement in the gym. Create turned it into gummies and a $150M a year business with 100,000 subscribers. Their help article on editing a subscription is full of comments from people who can't find how to cancel. Not one got a reply. We scored their subscription program across 48 checkpoints. Final score: 67.5 out of 100. In this video: Why the founder's welcome email is the best onboarding we've seen How a $45 bundle and a $30 bundle confuse the buy box A cancel screen that reminds people where they are in the journey 3 things to copy and 1 to avoid The Scorecard series so far: Grüns: 85.5 Dr. Squatch: 73 Create: 67.5 Mars Men: 62 Same 8 dimensions, same 48 checkpoints for every brand. We score a new subscription brand every few weeks. Subscribe so you don't miss the next one. 00:00 Creatine to $150M a year 00:29 Structure and frequency: 13.5/15 01:29 Offer engineering: 9/15 03:13 Subscription promotion: 9/10 04:33 Subscription messaging: 7/10 06:17 Onboarding: 9/15 09:13 Cancellation and dunning: 8.5/15 11:04 Flexibility: 6/10 11:36 Loyalty and surprise: 5.5/10 13:20 Final score and series table 13:38 3 things to copy, 1 to avoid