HOW RHODE BECAME A BILLION DOLLAR BRAND: VIRAL marketing, Lip Phone Case, Collabs & Branding

How Hailey Bieber's beauty brand turned into a $100 million success. Everything from its launching strategy using youtube, differentiators like philosophy and packaging, its connection with food, and very creative and viral marketing that relies on universe building like collaborations (with Erewhon and Krispy Kreme), Rhode's photobooth, and going beyond beauty by introducing lifestyle products like the lip phone case. TikTok:   / brandobsessed   00:00 Intro 00:48 Brand Beginnings / Differentiators 07:03 Launching Strategy 07:41 Reception 08:40 Rhode x Food 11:35 Marketing Strategies 16:00 Numbers 16:50 Conclusion / Future Hope you enjoy this episode. All comments and likes are appreciated, they motivate me to keep making more videos like this. What other brands would you like me to analyze? How can I make my content better? I'd love to read your thoughts!!! LEARN AND BE INSPIRED subs: 6 lovely people !!!! Sources: https://www.forbes.com/sites/celiasha... https://www.forbes.com/sites/karineld... https://www.voguebusiness.com/beauty/... https://www.forbes.com/sites/oliviape... https://wwd.com/beauty-industry-news/... https://www.rhodeskin.com/pages/event... https://www.nylon.com/beauty/rhode-sk... https://www.voguebusiness.com/story/b... https://www.yahoo.com/lifestyle/did-h... https://www.brandvm.com/post/rhode-ha...    • The Rise and Potential Fall of Rhode      • How Hailey Bieber Built A Cult Following f...      • the making of rhode      • the making of rhode: year one | rhode skin      • Skincare's Supermodel Hailey Bieber: Forbe...      • Hailey Bieber The Entrepreneur: 'It Feels ...      • How Hailey Bieber Built a $1 Billion Beaut...      • Rhode Skin's path to $1 billion, explained...   Fair Use: I do not own the material shown. It is used only for commentary, criticism, and educational purposes under fair use. No infringement intended. #rhode #rhodeskin #rhodecasestudy #haileybieber #business #marketing #branding #marketingstrategy #brandstrategy #businessanalysis #marketingdigital #rhodebillion