Why your paywall is failing (and how to fix it) | Andy Carvell, Phiture

You have more data about your users than ever, but it hasn't moved your paywall conversion. Data is not what moves the number. Signal is. It tells you what one specific user wants and what they will pay for, and most of what you collect isn't that. And even when you do have it, it stays trapped on the screen where it was collected. Your onboarding knows why they downloaded the app, but your paywall never finds out, so the signal never turns into revenue. In this episode, Andy walks us through real cases where moving one piece of data from one screen to another moved revenue. Andy Carvell on LinkedIn:   / andycarvell