Behind the Process: Marketing Project Management Tools that Improve Healthcare Communications

Behind the Process Podcast | Episode 1 – Loma Linda University Health In our very first episode of Behind the Process, host Will Goad sits down with Jhanelle Zurbano (Manager of Design Services) and Dawn Chilson (Project Graphic Designer) from Loma Linda University Health. Together, they share how their creative team manages a high volume of marketing requests, keeps brand identity consistent, and balances structure with flexibility in a fast-paced healthcare environment. What you’ll learn in this episode: How Loma Linda University Health manages hundreds of creative requests across departments The role of technology (RoboHead) in organizing campaigns and streamlining workflows Why setting standards while staying flexible is key to long-term success Real stories from creative leaders working in healthcare marketing Memorable Quotes: “I oversee our graphic design team, our graphic identity standards. I help kind of manage all of the ins and outs when it comes to the jobs that come in through our department.” – Jhanelle Zurbano “I’m the behind-the-scenes admin on RoboHead. I do a lot of the back-end building forms and things like that — processing jobs, assigning, applying schedules. I also oversee our ad campaigns and keep them organized and consistent.” – Dawn Chilson If you’re a marketing or creative leader looking for inspiration on how to manage workload, improve processes, and keep your team aligned, this episode is for you. 🔗 Learn more about RoboHead: https://www.robohead.net 🎧 Subscribe to Behind the Process for more insights from creative leaders. Keywords: healthcare marketing, creative team management, project management tools, marketing workflows, creative operations, healthcare communications, RoboHead podcast, Behind the Process podcast