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Why 97% of People Will Tell You Your Idea Is Wrong

Everything Is Influence

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Why 97% of People Will Tell You Your Idea Is Wrong

4 726 просмотров · 13 часов назад
Everything Is Influence
57,9 тыс. подписчиков
4 726 просмотров · 13 часов назад
Most people who hear your big idea will tell you it wont work, to wait, its too risky. A 1962 theory explains exactly why. Less than 3% of people act on a new ideas. Everyone else waits for evidence and even then, the adoption rate is low. This video breaks down Everett Rogers' Diffusion of Innovations theory through Moneyball, and shows how to tell constructive criticism from resistance to change. Why do good ideas get discouraged before they get tested? How does social proof moves an idea from a few believers to the mainstream? Most importantly, how to hear the difference between "this needs work" and "I don't want this to change"? Everything Is Influence: psychology, character, influence.