#07: 1.3 Billion Quiz Views & 100 Million Leads (Stop Vibe Coding Now)

Josh Haynam is the co-founder and CEO of Interact, a bootstrapped quiz builder whose quizzes have been viewed 1.3 billion times and collected over 100 million leads. Anyone paying Interact $20 a month can now try to vibe-code their own quiz, and some customers already have. Josh answered by putting more humans into the product: he records a voice note for every template and blog post, and two US-based customer success people spend half an hour or more on calls with any customer who asks. But when AI can copy the software, is human support enough to keep a $20 customer from building their own? Expect to learn why Interact took seven years to reach $1 million and only two more to reach $3 million with no outside money, why Josh says 90% of people lose trust the moment they spot a vibe-coded app, why outbound sales could never pay back at $20 to $100 a month, how picking one vertical at a time gets a product across the chasm, the voice note behind every template and blog post, how AI unblocked customers who had stalled on the quiz format for up to 10 years, what makes AI-researched quizzes generic and why generic quizzes flop, how the best quiz makers turn 60 to 80% of takers into leads, what happened to the web designer referral channel after ChatGPT, how much of Interact's pipeline AI search drives today, why a founder who used entrepreneurship to leave an impoverished area keeps his pricing within reach of small businesses and much more… ========== Guest: Josh Haynam, co-founder and CEO of Interact (tryinteract.com). Connect with Josh:   / jhaynam   Connect with Leon:   / leonwosko   Want to have human writers create content for your LinkedIn personal brand? Check out our offer on https://www.publicative.com ========== Chapters: 00:00 Intro: Josh Haynam, co-founder and CEO of Interact 01:44 Seven years to $1M: pushing the boulder up the hill 03:41 No cheat code: one vertical, one customer at a time 05:19 Why outbound fails at $20 to $100 a month 07:26 Customers who churned to vibe-code their own quiz 12:01 Unscalable at eight people: voice notes and human support calls 14:54 Where AI belongs in quiz building 17:30 Why the quiz format breaks the brain 19:36 AI research and why generic quizzes flop 21:53 1.3 billion views: do you know what to say to your people? 26:39 After ChatGPT: the web designer channel and AI search 31:56 The underdog: pricing for small businesses 35:08 Outro ========== Human-Led Growth is the podcast where B2B tech and AI founders share how they turn human trust into revenue through reputation, relationships and measures AI cannot automate. Hosted by Leon Wosko, founder of Publicative.com. ========== Music licensed through Soundstripe. Code: W7BFOD9PJT6SNXMC