Commercial Real Estate Marketing Strategy: 12 Tactics for CRE marketers

80% of CRE tenants and investors start their search online. Here's the complete commercial real estate marketing strategy. If your properties aren't showing up in search engines, listing portals, email inboxes, and social feeds, you're losing deals before the conversation starts. This video gives you the full playbook: awareness, conversion, and retention, with the tools and metrics to make it a system, not a one-off campaign. Full written guide + marketing plan template + free CRE marketing Excel templates: https://sharplaunch.com/blog/commerci... 12 tactics covered: Listing portals: LoopNet, CoStar, Crexi — and how multi-channel syndication multiplies exposure SEO: the 3–6 month play that competitors aren't making Google Ads: how to use paid search for lease-up campaigns and new listings Social media & LinkedIn Ads: building authority with the right audience PR & trade publications: REBusinessOnline, GlobeSt, Bisnow — and the SEO benefit Property websites: what a high-performing asset page actually needs Email marketing: segmentation, drip campaigns, and nurturing investor relationships High-value content: market reports and data that earn trust between deals Video & virtual tours: how to reduce wasted site visits and accelerate decisions Events: how to stop wasting conference budget and actually convert from them (And how to measure all of it so you can double down on what works) Timestamps: 0:00 – Why 80% of CRE searches start online 0:35 – Overview: 12 tactics, one system 2:00 – Quick-win matrix: match tactics to your goal 2:30 – Tactic 1: Listing portals 3:00 – Tactic 2: SEO — the long game 3:45 – Tactic 3: Google Ads 4:15 – Tactics 4–6: Social, LinkedIn Ads & display 4:45 – Tactic 7: Press & trade publications 5:15 – Tactic 8: Property websites 5:50 – Tactic 9: Email marketing 6:30 – Tactic 10: High-value content 7:00 – Tactic 11: Video & virtual tours 7:30 – Tactic 12: Events — and how to actually convert from them 8:15 – Measuring your marketing performance 8:30 – Full guide + free templates (link below) 9:00 – How SharpLaunch runs CRE marketing end to end Check out our annual CRE events guide (updated every year): https://www.sharplaunch.com/blog/top-... See how SharpLaunch handles property websites, email campaigns, lead tracking, and reporting - built specifically for CRE. Book a free demo: https://sharplaunch.com