AI Marketing: How to Do Market Research & Find What Customers Want

👇 Get The Book & Book a Diagnostic Session: https://DigitalMarketingCertified.com 👇 Automate & Covert More Customers https://myempirepro.com/emailmarketing 👇 WordPress Hosting with AI Website Builder https://myempirepro.com/1/cms/ 👇 Livestream & Record Videos like a PRO https://myempirepro.com/streamyard How do you actually know what your customers want? One of the most expensive mistakes in marketing is creating a product, offer, website, content, or advertising campaign based on what you THINK customers want—then spending time and money trying to convince the market to respond. The crisis isn't always a lack of ideas, traffic, content, or AI tools. Sometimes the problem starts much earlier: the business is operating from assumptions instead of real market evidence. And AI doesn't automatically solve that problem. If you give AI weak assumptions about your customer, it can simply help you create and promote those assumptions faster. In this video, I break down how we're approaching AI-assisted market research inside a real operating business. You'll see the difference between guessing what customers want and using actual market signals, search behavior, customer conversations, analytics, testing, and rolling data to make smarter marketing decisions. The shift is from IDEA → CREATE → PROMOTE → HOPE to a measurable process built around evidence, AI analysis, hypotheses, testing, and continuous learning. If you're researching how to do market research, how to find out what customers want, how to research your target market, or how to use AI for market research, this episode will help you recognize why traditional guessing can become expensive—and what needs to change before you spend more money promoting the next idea. CHAPTERS 0:00 Why Businesses Guess What Customers Want 1:25 Real Business Data & Our 1,826-Day Project 3:35 The Amateur Marketing Method 7:00 Why Guessing Customers' Needs Fails 8:13 AI-Assisted Market Research 10:20 Market Signals → AI Analysis 11:29 Hypothesis → Test → Measure 15:23 Stop Asking AI What Customers Want #marketing #digitalmarketing 👤 About Ola Tux Abitogun: Ola Tux Abitogun is an engineering manager, certified project manager (PMP®, CSPO®), entrepreneur, and author of Digital Marketing Certified. Blending technical data systems with real-world entrepreneurial execution, Ola helps business owners build predictable, zero-cost traffic engines that drive revenue.