Leverage the Power of Stellar Content to Boost Engagements

Most internal communications sound corporate because they’re written to sound official, not to actually get read, and even the best internal communications tools can’t fix that on their own. In this session, ContactMonkey is joined by Alison Davis, Founder of Davis & Company and author of “49 Ways to Improve Employee Communications,” to break down what actually makes content engaging. Alison starts with headlines, sharing research showing headlines drive up to 73% of readership and that 80% of readers never get past them, then walks through three principles for writing ones that actually promise value instead of just stating news. You’ll learn how storytelling, gamification, and creative campaigns (including a case study on how one company used employee quotes and visual metaphors to reinforce culture) can make even dry topics engaging, plus how personalization and audience segmentation in your employee newsletter software change how people respond to content. The session also covers identifying internal influencers, using a real Macy’s case study where one employee-ambassador sold 15,000 handbags, and measuring content success with both quantitative metrics, like email analytics, and qualitative feedback. Want an employee communication platform built to help you personalize and measure content like this? Book a free demo: https://www.contactmonkey.com/interna... Follow us: LinkedIn: linkedin.com/company/contactmonkey/ #InternalComms #ContactMonkey #Outlook #EmployeeEngagement #InternalEmail #InternalCommunications #EmployeeCommunications #HRTech