The New Rules of Being a Doctor in the AI Age

Artificial intelligence is rapidly changing how doctors communicate, educate, research and build their professional presence. But where should the line be drawn? On 6 October 2026, the National Medical Commission issued new Guidelines on Ethical Advertising and Public Communication by Hospitals/Medical Institutions and Registered Medical Practitioners, with immediate effect. The guidelines specifically address digital communication, social media, AI-generated/AI-assisted promotional communication, patient privacy, testimonials, professional self-promotion and misleading medical claims. https://nmc.org.in/whats-new/download... In this video, I discuss: What the new NMC guidelines mean How AI-generated medical communication is treated Fake patient testimonials Patient privacy Medical advertising “Best doctor” / “No.1” / “100% success” claims Social-media communication by doctors How doctors can use AI responsibly The future of professional medical communication This video is intended for education and discussion and should not be treated as legal advice or as a substitute for reviewing the applicable NMC rules and professional regulations. NMC guidelines, NMC 2026, AI doctors India, medical ethics, doctor social media, healthcare AI, medical advertising, NMC AI guidelines, doctor content creator #NMC #MedicalAI #Doctors #MedicalEthics #HealthcareAI