Why Nobody Is Buying Snap-on Anymore

Why is Snap-on afraid of Harbor Freight? In this business documentary, we break down the Snap-on vs Harbor Freight rivalry, the Daytona floor jack lawsuit, and how Harbor Freight's ICON brand disrupted the mobile tool truck industry. Is Snap-on really worth 3x the price, or is Harbor Freight ICON just as good? For decades, professional mechanics relied on the weekly Snap-on truck for professional-grade hand tools, lifetime warranties, and Snap-on Credit financing. But when Harbor Freight launched the Daytona floor jack and the ICON professional tool storage lineup, it threatened Snap-on’s most profitable business: financed big-ticket toolboxes.