Nubank's Cofounder Says Leaning Into Convenience Helped With Breaking Into The US Fintech Market

Cristina Junqueira helped build Brazilian fintech player Nubank into one of the world's largest digital financial services platforms. Now, as she leads Nu's emerging US business, she is taking on its biggest challenge yet: breaking into America's crowded banking market. As part of Business Insider's The Long Play, Junqueira sat down with Dan DeFrancesco, executive editor and anchor of Business Insider Today, to share her insights on how to build trust and scale in banking, like leaning into convenience through digital banking products. During this discussion, titled "Building a Global Challenger," Junqueira also talks about her plan to take on incumbents in retail banking. Read "Nubank, Latin America's largest digital bank, is turning its eyes toward the US — where foreign rivals have failed": https://bit.ly/4kmxeJK Watch our complete collection of The Long Play videos:    • The Long Play | NYC 2026   ------------------------------------------------------ #nubank #financialservices #banking #thelongplay #bilive BI Live is brought to you by Business Insider, a global newsroom covering business, technology, innovation, and the economy. Visit our homepage for the top stories of the day: https://www.businessinsider.com/ Sign up for our newsletters: https://www.businessinsider.com/subsc... Find Business Insider on Facebook:   / businessinsider   ... on Instagram:   / businessinsider   ... on X: https://x.com/BusinessInsider ... on TikTok:   / businessinsider   Nubank's Cofounder Says Leaning Into Convenience Helped With Breaking Into The US Fintech Market | The Long Play | BI Live