The Best Watch Every Year (2026)

Every watch the world searched for most on Google, month by month from 2004 to September 2026: Rolex, Omega, Patek Philippe and Audemars Piguet, Casio and Seiko, the Apple Watch and the smartwatches, the MoonSwatch. Each month shows the searches of the 12 months before it. Searches, not sales. Bar Race Starts at 1:27 Sources: Google Trends (worldwide searches); launch dates and prices from the brands, Wikipedia and the press.