The 90-Day Marketing Plan That Drives Growth Without Wasting Your Budget with David Bernardino

𝗛𝗶𝗿𝗲 𝘀𝗺𝗮𝗿𝘁𝗲𝗿, 𝗴𝗿𝗼𝘄 𝗳𝗮𝘀𝘁𝗲𝗿 – 𝗯𝗼𝗼𝗸 𝘆𝗼𝘂𝗿 𝗰𝗮𝗹𝗹 𝘄𝗶𝘁𝗵 𝗣𝗮𝘂𝗹 𝗦𝗮𝗻𝗻𝗲𝗺𝗮𝗻 𝗻𝗼𝘄! 🔗 https://recruit.contractorstaffingsou... 🌐 Visit us: https://contractorstaffingsource.com/ A fractional CMO can give small contractors access to experienced marketing leadership without the cost of a full-time executive, but the real value starts with knowing exactly who you want to reach, what makes your company different, and where your marketing dollars should go. In this episode of Business Success Tips, Paul Sanneman, founder of Contractor Staffing Source, sits down with David Bernardino of Bernardino Enterprises, a fractional marketing executive serving organizations across the home building industry. David explains how contractors can build a smarter marketing strategy, compete with larger companies, and use AI and other resources without wasting valuable budget. 🎙️𝗛𝗼𝘀𝘁: 𝗣𝗮𝘂𝗹 𝗦𝗮𝗻𝗻𝗲𝗺𝗮𝗻, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗮𝗻𝗱 𝗖𝗘𝗢 𝗼𝗳 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝗼𝗿 𝗦𝘁𝗮𝗳𝗳𝗶𝗻𝗴 𝗦𝗼𝘂𝗿𝗰𝗲 Contact Paul Sanneman at Contractor Staffing Source. We don’t just fill positions; we help you reveal, hire, and retain the exceptional talent that will drive your business forward. Stop struggling with staffing and start scaling with confidence. 📞 (858) 727-0165 🌐 https://www.contractorstaffingsource.com⁠/ 🎙️𝗚𝘂𝗲𝘀𝘁: David Bernardino, Bernardino Enterprises LLC If you're unsure where your marketing budget should go, don't know whether you need a marketing leader, or want to understand what you're missing, connect with David for a discovery conversation. His fractional marketing approach can help businesses get strategic guidance and hands-on marketing support without immediately committing to a full-time executive. 🌐 https://www.davidbernardino.com 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗲𝗮𝗿𝗻 𝗶𝗻 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 00:22 - David Bernardino's fractional marketing executive role 01:15 - Where contractors should start with marketing 01:49 - Understanding your ideal customer 02:30 - Building a customized 90-day marketing plan 03:34 - Choosing between SEO, Google Ads, direct mail, referrals, and other tactics 04:27 - Matching marketing tactics to customer behavior 06:00 - The cost of fractional marketing leadership 07:31 - How much should a contractor spend on marketing? 08:41 - Working vs. non-working marketing dollars 09:01 - Competing with larger and private equity-backed companies 09:31 - Using contractor peer groups to learn AI 11:05 - AI, industry knowledge, and “garbage in, garbage out” 12:34 - How AI can reduce marketing costs 13:34 - Why expertise and guidance matter 14:45 - How to contact David Bernardino 15:10 - Making more informed business decisions LET'S CONNECT! ➡️ YouTube:    / @contractorstaffingsource      / @businesssuccesstipspodcast   ➡️ Facebook:   / contractorstaffingsource   ➡️ Instagram:   / contractorstaffingsource   ➡️ LinkedIn:   / contractorstaffingsource   ➡️ Spotify: https://open.spotify.com/show/03Mzjk7... #ContractorStaffingSource #BusinessSuccessTips