Will AI take our jobs? how we really use AI in our agency | Inside House of Prins ep. 3

Everyone is talking about AI. So instead of adding to the noise, Moritz and I are being open about how we actually use it inside House of Prins, and where we think it falls short. In episode three, we share our own opinions on AI: whether it will take over our jobs, why people sometimes hate it, and how we use it every day for ads, creatives, websites, email flows and automations. We also share our plan for finding the sweet spot between human creativity and AI output. We talk about: Why anything AI can automate loses its value, and human ideas become the most valuable part of the work How we use ChatGPT, Claude and Gemini together The "AI slop" problem, and why people lose respect for AI ads How AI lowers the cost of starting a business Why AI scripts are still so boring Why your brand has to stay recognisable, even when AI can create anything If you've been wondering how to use AI in your business without losing what makes it yours, this one's for you. 00:00 welcome to episode 3 00:25 why we're talking about ai 01:17 will ai take over our jobs? 02:27 ai takes the time-consuming part 03:43 what's left when ai automates everything 04:21 you still have to give it the input 05:13 what ai automates loses its value 06:05 ai as a creativity multiplier 07:18 how moritz uses ai every day 08:05 higgsfield and the rise of ai ads 08:58 emma's four years as an ai nerd 09:52 chatgpt, claude and gemini working together 10:40 ai video and the "ai slop" problem 11:50 how ai helps you get visible 13:45 you're either in or you're out 14:50 why people lose respect for ai ads 15:39 the sweet spot between human and ai 16:28 there's still a learning curve 17:13 how we animated our logo 17:33 "pause you right there": who made the concept 19:13 ai removes the cap on production 20:12 €500 vs €5k: starting out with ai 21:15 from amsterdam to alice in wonderland 22:02 don't lose your brand in all the possibilities 24:09 if you're everywhere, you're nowhere 24:45 why music matters for your brand 25:22 the plan for our next ad 26:16 why ai scripts are so boring 26:56 day one of our ai video adventure follow along on instagram @emmawprins learn more at houseofprins.com #houseofprins #businesspodcast #aiforbusiness #femalefounder #metaads #luxuryservicebusiness #aimarketing