Don't Blame the Leads: Fix the Funnel

Not getting the results you want from your leads? The problem might not be the leads themselves, but what happens after they come in. In this webinar, Anna, Jay and Andy discuss how agricultural businesses can improve their marketing and sales funnel, turn more enquiries into customers and get better results from the leads they're already generating. Drawing on real-world experience in agricultural marketing, they explore why leads aren't always converting, where opportunities are being missed and what businesses can do to make their marketing work harder. What we cover: Why more leads aren't always the answer Common reasons leads don't turn into customers How to identify gaps in your marketing and sales funnel The importance of following up with leads effectively How marketing and sales can work better together Ways to improve lead conversion without increasing your budget How to get more value from your existing leads Speakers: Anna - Senior Digital Marketing Manager, Hillsgreen Jay - Paid Media Manager, Hillsgreen Andy Venables - CEO, Hillsgreen