Grow Your Photography Studio with Google Ads: Yaneck Wasiek

See Yaneck Wasiek live at Imaging USA 2026! 🧠 Learn how to use Google Ads to grow your photography business fast! Yaneck Wasiek shares proven strategies to book more clients and maximize ad ROI. 🎯 What You'll Learn: ✅ How to set up Google Ads campaigns that convert ✅ Creating landing pages that turn clicks into bookings ✅ Building a 13-month follow-up system to retain clients ✅ Smart budgeting tips to 3x–4x your ad spend 🚀 Perfect For: Wedding photographers 👰‍♀️ Portrait photographers 👨‍👩‍👧 Freelancers looking to scale 💼 Commercial shooters seeking consistent leads 🏢 #photographymarketing #googleadstips #clientacquisition #photographybusiness #photographertips Connect with Pat Miller of ‪@BusinessingShow‬ ⬇ LinkedIn 🔗​   / jpatmiller   Website 🔗 https://www.smallbusinesscommunity.com/ Connect with Yaneck Wasiek of ‪@YaneckWasiek‬ ⬇ LinkedIn 🔗   / yaneckwasiek   Website 🔗 https://www.wasiophotography.com/ Instagram 🔗   / wasio_faces   Facebook 🔗   / wasiofaces   WASIO Faces 🔗   / wasiofaces   Facebook Group 🔗   / growphotographybizwithwasio   Imaging Landing Pages Presentation 🔗 https://pages.wasiofaces.com/landing-... Chapter Markers 🔖: 00:00 – Introduction 03:35 – Why Photographers Resist Running Ads 06:49 – What Google Ads Actually Are (Explained Like You’re 5) 07:08 – Types of Google Ads & Why Search Ads Matter Most 08:21 – Buying Your Way to the Top of Google 08:57 – How to Tell If Your Ads Are Actually Working 10:36 – What ROI (Return on Ad Spend) Should You Expect? 11:54 – If It’s Working, How Much Should You Spend? 13:29 – Why You Shouldn’t Send Google Ads to Your Homepage 14:45 – What a Landing Page Really Needs to Do 16:24 – Don’t Just Drop Them on a Calendar—Tell the Story 18:36 – Creating a Lead Magnet That’s Worth Submitting Info For 19:18 – The Power of Social Proof in Ads & Landing Pages 21:05 – What to Do After You Capture the Lead 22:56 – What a 13-Month Follow-Up Sequence Looks Like 25:59 – What’s a Good Conversion Rate for Ads & Leads? 27:01 – How Google’s Keyword Matching Has Evolved 28:47 – Using Broad Match + Negative Keywords (Smartly) 29:40 – The Most Important Setup: Defining Your Conversions 31:34 – How to Work With Yaneck (Mentorship & Setup Options) 33:09 – Conclusion Episode Highlights🎤💡: (09:21) - Google Ads (14:34) - Conversion Rate Optimization (30:12) - Successful Ads 📌 Subscribe for more: Weekly episodes with actionable photography business tips, client retention hacks, and marketing strategies that help you book more sessions and build a thriving photography brand. 💬 Comment below with your Google Ads questions 👍 Like | 🔔 Subscribe Follow us on our other social channels 📲 Facebook 🔗   / ourppa   Instagram 🔗   / ourppa   Twitter 🔗   / ourppa   LinkedIn 🔗   / ourppa   About PPA: Professional Photographers of America (PPA) is the world's largest non-profit photography association organized for professional photographers, by professional photographers…and with over 35,000 creative members in more than 50 countries. Join at PPA.com here 👉 https://www.ppa.com About Imaging USA: Start your year energized at the premier photography conference & expo. Spark your creativity and learn new skills to grow your business alongside a community of fellow photographers. No matter where you are in your career, you’ll gain actionable insights that have a real impact on your business. https://imagingusa.com Read the digital edition of our magazine, Professional Photographer 📖 https://www.ppa.com/ppmag/digital