AI Search: Could Your Content Shortcut Be Making You Harder to Find?

You’re using AI to create more content in less time. But could that shortcut be making your business harder to find? For lawyers, solo practitioners, and professional service providers, publishing more does not automatically give prospective clients a reason to choose you. If your content sounds like everyone else’s, what makes your expertise stand out? Andrew Colsky joins John Sammon, CEO of Sixth City Marketing, to explore where AI helps with content and where relying on it too heavily can leave your business blending into the crowd. John shares changes his agency made to its own website, including refocusing content around its expertise and reviewing older posts. They also discuss using short interviews to capture the experience, answers, and stories generic content can miss. You’ll hear: • Why your unique voice matters in AI SEO. • How to review content that drifts away from your services. • Why useful videos don’t need studio-level perfection. • How a website and broader online presence work together. • Why tracking inquiries and sales matters more than publishing alone. Before you automate another batch of content, consider what it reveals about your business that a competitor couldn’t say. More from Be-Picked: Are you positioned to get recommended by AI? Get your free AIthority Quotient report at: https://www.getyouraq.com Get our books: The AIthority Quotient and Left of Trust at https://www.be-picked.com/books Work with Andrew, or book him to speak: https://www.andrewcolsky.com #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch