From the Levi’s Archives - Episode 20: Levi's & Chicano Culture | Levi's

Celebrate Hispanic Heritage Month by exploring the lasting bond between Levi's® and Chicano culture. See Spanish language flyers aimed at Mexican immigrants to the American West in the 1920s and read a handwritten letter from the 1930s commemorating a La Puente-man’s first Levi's® purchase. Learn stories about Chicano-style crisply creased 501® jeans, the 1960s Chicano activists dressed in Levi's®, or lowriders and other Chicano subcultures in Los Angeles who adopted Levi's®. Then fast-forward to today with young Levi's® fans, like Luis Osuna, who love Levi's® vintage styles. Join Levi’s® Historian Tracey Panek to delve into the enduring legacy of Levi's® within Chicano culture during this special month of celebration. If you enjoyed this video, please like and share! Subscribe to the Levi's® YouTube channel to learn more about America's favorite denim. SUBSCRIBE: http://www.youtube.com/user/levis?sub... To shop Levi's® visit: https://www.levi.com/US/en_US/ Connect with us online: WEBSITE: https://www.levi.com/US/en_US/ FACEBOOK:   / levis   INSTAGRAM:   / levis   TIKTOK:   / levis   TWITTER:   / levis   PINTEREST:   / levisbrand