Finding the Right Retail Strategy for the Candy Category Through Halloween and Beyond

As with many holidays throughout the calendar year, Halloween has grown from a single night of trick-or-treating into a months-long retail event. On this episode of PG Today, Hershey VP of Retail Stephanie Berman sits down with Progressive Grocer to talk through how the company mobilizes its 1,100-person retail field team, why it looks at technology as an "amplifier" for the human touch and how it leverages consumer insights to maximize the season and serve evolving shopper needs. For more from PG: https://progressivegrocer.com   / progressivegrocer     / progressive-grocer     / pgrocer   https://ensembleiq.com/