New: your agent lands customers

Link to Resources: https://thenextnewthing.ai/l/ben-open... Presented by Zapier: https://zapier.com/ Andrew Warner sits down with Ben Senescu to explore OpenSEO, an open-source alternative to expensive SEO tools that lets AI agents use real search data to research keywords, competitors, backlinks, and content strategies. Andrew Warner talks with Ben Senescu, creator of OpenSEO, about building an open-source alternative to tools like Semrush and Ahrefs. Ben explains how OpenSEO uses real SEO data from DataForSEO to ground AI agents instead of relying on guesses, and demonstrates competitor research, keyword analysis, backlink research, SEO coaching through Claude, and AI-powered content creation. They also explore how developers are extending OpenSEO into custom content optimization tools, CRMs, outreach systems, Google Analytics integrations, and other business workflows. The broader idea is that open-source, AI-native SEO tools can give entrepreneurs more control while allowing them to customize the software around their own workflows. Links featured: OpenSEO — https://openseo.so/ OpenSEO GitHub — https://github.com/every-app/open-seo Content Optimization Fork — https://x.com/ericlancheres/status/20... 00:00 - OpenSEO: Build a free, open-source alternative to expensive SEO platforms. 00:54 - OpenSEO GitHub: Download and customize the SEO platform on your own computer. 01:21 - DataForSEO: Access real keyword and SEO data without relying on AI guesses. 02:42 - Keyword Research: Find search volume and identify keywords worth creating content for. 04:03 - Competitor Research: Analyze competitor rankings, keywords, and top-performing pages. 05:33 - Claude + OpenSEO: Give AI agents access to real SEO data through MCP. 06:09 - Backlink Research: Find valuable backlinks and identify potential outreach opportunities. 07:03 - SEO Automation: Use Claude to find dead links, identify contacts, and streamline outreach. 08:15 - Content Optimization Fork: Extend OpenSEO with advanced content and entity analysis. 10:21 - Outreach CRM: Track contacts, emails, follow-ups, and SEO outreach workflows. 12:00 - Open Source Extensions: See how the community builds new integrations and features. 12:45 - Claude Code SEO Workflow: Generate comparison pages using keyword research and SEO audits. 14:33 - Strategy Library: Build reusable SEO strategies and content briefs with AI. 16:03 - SEO Traffic Results: See how OpenSEO's SEO strategy affected real search traffic. 17:06 - SEO Lessons: Why impressions alone don't matter if they don't convert into customers. Media/Sponsorship Inquiries: https://thenextnewthing.ai/l/sponsor 👉 Join us: https://thenextnewthing.ai/